Martha brings decades of experience focusing on information needs and seeking behavior while developing standardized and customized approaches to user-centered design services from LibQUAL+ to local user surveys to usability and accessibility services. Services include: collecting survey data, focus groups, interviews, observations and other methods, analyzing your data with a focus on decision making, acting on the users insights and refreshing your instruments.

Martha brings expertise in measuring the impact of digital collections and networked electronic resources and services from deploying branded protocols like the MINES for Libraries to developing unique solutions for your local environment. Services include: electronic transaction surveys, intercepting users effectively online, creating dashboards and real time access to data, and improving your website with Google analytics, UX and usability methods.

Martha has worked with hundreds of organizations across the globe effecting change and improvements. Services include: managing your institutional data, enhancing your strategy and metrics, communicating effectively, developing dashboards, measuring your organizational climate, empowering your staff, and rethinking your spaces.

Martha has been developing fresh approaches to research and development with new assessment tools and methods year after year for more than two decades, publishing on collaborative and innovative efforts, and designing assessments for learning at scale. Services include: taking a fresh look at your assessment activities, redefining your priorities and impact, reconstruct your environment and rethink while keeping an open mind to change management.